You don’t know what you don’t know.

You don’t know what you don’t know.

“You don’t know what you don’t know.” Someone said this to me recently and I wasn’t quite sure what it meant.  Now, I’m being reminded almost on a daily basis exactly what it means!

One of the favorite parts of my business is speaking with my clients and my suppliers. I love sharing experiences and ideas, stories about places we’ve been and where we want to go. It’s become more important to listen, though.  As a conversation moves forward, I find myself listening to ideas and requests that I had never considered myself. Inspiration comes from realizing that you don’t know it all, that you can be surprised and taught something new every day.

This translates so perfectly into my business. Travelers may have an idea of where they’d like to go and what they’d like to experience, but often don’t realize how many other options are available to them to help make their vacations special. If you don’t know what you don’t know, you can’t possibly come up with the questions to increase your knowledge base. But if you’re willing to seek professional advice and listen to the conversation flow, all of the sudden the questions you didn’t know to ask are being answered simply by the exchange of ideas.

I continue to seek knowledge myself as well, which is why I meet with my suppliers and why I travel as often as I can. Every conversation has the potential to reveal pieces of information that you didn’t have before. Every experience shows you something different and builds your own knowledge base. I want to be able to advise my clients to the best of my ability, so I will continue to search, educate myself and ask questions. But primarily, I’ll continue to listen, to gain knowledge through exposure to other people’s ideas and experiences.

You don’t know what you don’t know, and you won’t UNTIL you listen.

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October 2021